AB Enzymes GmbH
For AB Enzymes, a manufacturer of enzymes for industrial use, we put the brand strategies centre stage in an exciting way to attract attention.
We position AB Enzymes visibly in a competitive market.
For AB Enzymes we also develop product icons to highlight the brands or to point out and celebrate special occasions.
The company wanted to reposition the product 'Veron xTender', which is a baking enzyme designed to improve softness and freshness, in the competitive market. We implemented the message with a product logo and a striking visual - where a toast bread emerges from a cloud. The promotional activities also included an animated film.
For the different enzymes of AB Enzymes, we have developed a whole range of product brochures with a consistent appearance.