PfeiferINTERPLAN, a structural engineering company, would like to make a mark on the construction industry market. In an era of large planning companies, global players offering a wide range of services that strongly influence the competition, PfeiferINTERPLAN tries to position itself in the market with a common identity for the companies operating under this brand.
The goal is to have a uniform, binding image to consolidate the brand presence on the national and international construction industry markets. We developed a corporate design to achieve this goal. From the logo / word/figurative mark to key visuals and teasers in German and English, to the entire business stationery, business cards, PowerPoint presentations, construction posters, ads, folders, roll-up banners, company lettering and a website. A full-service packagewith emphasis on attractive design aesthetics combined with cost effectiveness and sustainability.
We used this as a basis for the “'design with ease” communications strategy for PfeiferINTERPLAN.