For Sparkasse Darmstadt, we designed and implemented a campaign for the introduction of new current accounts with development of the product names. It clearly communicates the approach to the different target audiences and offers.
Strategy: Use the names to relate to the target audience and say something about the performance / quality of the card. We developed the product names GiroXtra / GiroClassic / GiroEasy, flyers, advertisements, direct mailings, large posters and tram advertising to draw attention to the new current accounts throughout Darmstadt.
GIROX-tra, GIROEasy and GIROClassic – three new giro accounts for three different target groups are being launched.
The marketing strategy for new current accounts appeals with emotional photos and headlines, because perception is everything.