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Sparkasse Darmstadt

 

For Sparkasse Darmstadt, we designed and implemented a campaign for the introduction of new current accounts with development of the product names. It clearly communicates the approach to the different target audiences and offers.

Strategy: Use the names to relate to the target audience and say something about the performance / quality of the card. We developed the product names GiroXtra / GiroClassic / GiroEasy, flyers, advertisements, direct mailings, large posters and tram advertising to draw attention to the new current accounts throughout Darmstadt.

since 2000
über viele Jahre

The marketing strategy for new current accounts appeals with emotional photos and headlines, because perception is everything.